Discovery Miles Đ-Day bigger than Black Friday
Johannesburg, 13 August 2021– In July, Discovery Bank and Vitality launched its new Discovery Miles Đ-Day campaign. Hylton Kallner, CEO of Discovery Bank, explains that Discovery has created a new mid-month spend occasion that adds even greater value to the spending power that Discovery Miles already offer to all Vitality Money, Health and Drive clients as part of the group’s shared-value rewards.
Brand ranking puts Discovery as one of the most valuable brands in the country
The announcement of the Brand Z Top 30 Most Valuable South African brands 2019 put a spotlight on brand resilience in the context of a challenging macroeconomic climate. This being the second year in which BrandZ has ranked South African Brands, Discovery Limited ranked at number seven, with a brand value of $1.6 billion.