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Vitality encourages kids to ‘Grow Up Fit’

Press release -

Vitality encourages kids to ‘Grow Up Fit’

Discovery Vitality launches 'Grow Up Fit SA' campaign - using a popular social media platform to teach parents and children about how to be healthier.

How healthy are South Africa’s kids? According to Health Active Kids South Africa (HAKSA), a nationwide report on the health of the country’s children, we only score a D. The report, conducted in 2014, showed that South African children not only eat much more fast food than is healthy, but also spend far too much time being sedentary – in front of a screen and not being physically active. 

In response to this research, Discovery Vitality is introducing a fun, new way to teach your kids – and yourself – about how to incorporate healthy habits into your lifestyles. Using an easy-to-use social media platform called Vine, Discovery Vitality is running the Grow Up Fit SA campaign: every day in June, which is Youth Month, we will release a six-second video and snippet to show you how just how simple and enjoyable it is to ‘Grow Up Fit’!

Look out for topics like how to improve your diet by incorporating more tasty vegetables, why sugar and salt are best in moderation and creative, engaging ways to get your kids active!

Find us at Vine on, and on Instagram @Discovery_SA, or follow us on Twitter @Discovery_SA for your daily update on how to improve your and your kids’ health! Full articles will also be made available daily –

For media related queries contact:

Taryn Kerr

Reputation Management Consultant

Office: 011 529 2204

Mobile: 082 780 9185



Discovery information

About Discovery Limited

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment products and wellness markets. Founded in 1992, Discovery was guided by a clear core purpose – to make people healthier and to enhance and protect their lives. Underpinning this core purpose is the belief that through innovation, Discovery can be a powerful market disruptor.

The company, with headquarters in Johannesburg, South Africa, has expanded its operations globally and currently serves over 4.4 million clients across South Africa, the United Kingdom, the United States, China, Singapore and Australia. Discovery recently announced an intent to partner with Generali, a leading insurer in Europe, and has partnered John Hancock in the US. These new partnerships will bring Discovery’s shared-value business model to protection industries in Europe and the US.

Vitality, Discovery’s wellness programme, is the world’s largest scientific, incentive-based wellness solution for individuals and corporates. The global Vitality membership base now exceeds three million lives in five markets.

Discovery is an authorised financial services provider and trades under the code “DSY” on the Johannesburg Securities Exchange. 

Follow us on Twitter @Discovery_SA

Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare & Sustainability

Munene Khoza

Press contact Senior Reputation Manager Vitality & Wellness

Zeenat Moorad

Press contact Senior Reputation Manager Banking & investments

Shanti Aboobaker

Press contact Reputation Manager Long and short term insurance

Gugu Yika

Press contact Reputation Management Consultant Vitality & Sponsorships 0115298083