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Join in the parkrun fun at the Modderfontein Reserve

Parkrun and Discovery Vitality invite all runners and walkers to celebrate World Move for Health Day this Saturday 10 May, 2014. Parkrun and Discovery Vitality will be celebrating the day with a special edition parkrun at Modderfontein Reserve. The run starts at 8am and all runners and walkers are encouraged to wear orange, the colour of Vitality to this event.

Discovery and AIA Group joint venture launches in Australia

Discovery and AIA Group joint venture launches in Australia

The joint venture, known as "AIA Vitality", was officially launched in Australia today. This launch to the wider Australian market follows a successful pilot phase where a limited number of financial advisers had the opportunity to trial the AIA Vitality programme. AIA Vitality was first launched in Singapore in 2013.

Do a parkrun, earn Vitality rewards and stay fit and healthy

Do a parkrun, earn Vitality rewards and stay fit and healthy

On Saturday,15 June at a special event at Delta Park in Victory Park, Johannesburg, Vitality, together with sponsors adidas and Blue Label Telecoms announced their new partnership with parkrun South Africa, run by multiple Comrades winner, Bruce Fordyce. Marathon runners and Olympians, René Kalmer, Irvette van Zyl (née van Blerk) and LJ van Zyl, South Africa’s 400m hurdle champion, were present.

Research shows lowering cost barrier improves diet choices

Research shows lowering cost barrier improves diet choices

Making healthy food options more affordable for consumers has been shown to be the right recipe to get people changing their diets for the better. Research by RAND Corporation, the largest independent policy research programme in the US, shows that lowering the costs of healthy foods in supermarkets motivates people to make fewer unhealthy purchases, including sweets, crisps and sugary drinks...

Discovery and Cell C partnership gives free calls for healthy lifestyles

Discovery and Cell C partnership gives free calls for healthy lifestyles

Earlier today Discovery Vitality and Cell C announced the launch of VitalityMobile, a partnership that will give Vitality members access to free calls when calling other VitalityMobile members. Gidon Novick, CEO of Discovery Vitality said, “The genesis of VitalityMobile was the compelling trend of technology as an enabler to healthy living..."