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Discovery and Cell C partnership gives free calls for healthy lifestyles

Press release -

Discovery and Cell C partnership gives free calls for healthy lifestyles

Earlier today Discovery Vitality and Cell C announced the launch of VitalityMobile, a partnership that will give Vitality members access to free calls when calling other VitalityMobile members.

Gidon Novick, CEO of Discovery Vitality said, “The genesis of VitalityMobile was the compelling trend of technology as an enabler to healthy living.  From online tools that help our members reach their health goals to mobile devices that record and track workouts – we have seen the power of technology in improving health status.  VitalityMobile is an extension of this approach given strong evidence of the impact of community engagement in improving health status”.

Social interaction and support are key drivers of positive behaviour change. By removing the financial barriers to mobile communication, VitalityMobile aims to create a unique wellness community. Using this interconnected community, Vitality can generate significant savings* to members by offering free calls and boosting their data capabilities.

In addition to VitalityMobile, Vitality will also be rolling out LivingVitality, an interactive platform that gives its members fitness, nutrition and health support to manage their wellbeing.  It will be available on, Apple, Android and other mobile devices. 

According to Alan Knott-Craig, CEO of Cell C, “Cell C is pleased to partner with a dynamic business like Discovery Vitality. We are excited to be able to create an offering for Discovery Vitality’s extensive, high-value customer base as well as bring innovative new ideas to market. Mobile technologies will play a key role for healthcare in SA in the coming years and Cell C is glad to be paving the way with a partner like Discovery.”

VitalityMobile is available to all 1, 6 million Vitality members in South Africa across fitness levels and Vitality statuses. 

“We are exceptionally excited to partner with Cell C given the shared importance we place on innovation that meets the needs of consumers.   Over and above the competitiveness of their offerings** and significant investment they've made in their network – their entrepreneurial flair also appealed to Vitality” concluded Novick.

Vitality is Discovery’s science-based wellness programme that harnesses the power of incentives to bring about behaviour change. The programme has been independently validated as a scientifically proven intervention that helps alleviate the risk related to chronic diseases of lifestyle and reduces the cost of healthcare.

Notes to Editors:

*Savings with VitalityMobile based on a Cell C Straight Up 400 package within a fair usage range
** Cell C offers cost effective international calls to 50  destinations at 99c a minute (billed out of bundle).  

About VitalityMobile:

For a monthly fee of R29 per month VitalityMobile customers that have signed up for a Cell C Straight Up 100, 200, 400 or 800 contract will be able to make free calls to other VitalityMobile customers. They can also expect a boost of 50% with a minimum of 100MB on top of their normal data allocation, depending on the Straight Up package they have purchased. This applies to integrated voice and data packages as well as data only packages.

With Cell C’s Straight Up packages, even if customers call outside of their VitalityMobile network, they will be able to make use of the 99c all-day flat rate to any network at any time. Calls are billed on a pure per second basis.




Discovery information

Discovery is an authorised financial services provider.

Discovery operates in the healthcare cover market in South Africa, the United Kingdom and China; the life assurance market in South Africa and the United Kingdom; as well as the long-term savings and investment market, and short-term insurance market in South Africa.

 Vitality, Discovery’s wellness programme, is the world’s largest scientific, incentive-based wellness solution. It provides individual and corporate wellness initiatives in South Africa, the United Kingdom, the United States and China. The global Vitality membership base now exceeds three million lives.

Discovery’s core purpose is to make people healthier, and to enhance and protect their lives through financial products that clients need and want.



Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514