On Saturday,15 June at a special event at Delta Park in Victory Park, Johannesburg, Vitality, together with sponsors adidas and Blue Label Telecoms announced their new partnership with parkrun South Africa, run by multiple Comrades winner, Bruce Fordyce. Marathon runners and Olympians, René Kalmer, Irvette van Zyl (née van Blerk) and LJ van Zyl, South Africa’s 400m hurdle champion, were present.
Making healthy food options more affordable for consumers has been shown to be the right recipe to get people changing their diets for the better. Research by RAND Corporation, the largest independent policy research programme in the US, shows that lowering the costs of healthy foods in supermarkets motivates people to make fewer unhealthy purchases, including sweets, crisps and sugary drinks...
Earlier today Discovery Vitality and Cell C announced the launch of VitalityMobile, a partnership that will give Vitality members access to free calls when calling other VitalityMobile members. Gidon Novick, CEO of Discovery Vitality said, “The genesis of VitalityMobile was the compelling trend of technology as an enabler to healthy living..."
