Categories: united states

A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives, combined with Apple Watch, deliver dramatic and sustained improvements in physical activity levels.

Vitality-linked insurers to get 100 million people 20% more active by 2025

Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have committed to making 100 million people more active over the next seven years, aligned to the World Health Organizations’ Global Action Plan on Physical Activity.

The Pokémon Go craze and why Vitality says you should get involved

The Pokémon Go craze and why Vitality says you should get involved

Pokémon Go has caught the attention and imagination of what seems like everyone on social media in a very short space of time. According to a survey conducted with Vitality members in the United States, 15% of the members surveyed were Pokémon Go players and the game had a surprisingly broad appeal across age groups.

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