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A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives, combined with Apple Watch, deliver dramatic and sustained improvements in physical activity levels.

Vitality-linked insurers to get 100 million people 20% more active by 2025

Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have committed to making 100 million people more active over the next seven years, aligned to the World Health Organizations’ Global Action Plan on Physical Activity.

Announcement of new shared value insurance partnership with Sumitomo Life Insurance Co and SoftBank Corporation

Discovery to introduce Vitality to Japan

Discovery Limited announces a strategic partnership with Sumitomo Life Insurance Co. (Sumitomo Life) and SoftBank Corporation (SoftBank) that will see shared value insurance introduced to the Japanese life insurance market through the joint development and introduction of insurance products incorporated with Vitality, Discovery’s globally recognised wellness programme.

Discovery Announces Collaboration with Apple to Launch Vitality Active Rewards with Apple Watch

Discovery Announces Collaboration with Apple to Launch Vitality Active Rewards with Apple Watch

Discovery announced today the launch of Vitality Active Rewards with Apple Watch for use by Vitality and the Vitality Network. Vitality Active Rewards with Apple Watch will enable Vitality members around the world to be motivated and encouraged to get more active and by achieving their goals, earn their Apple Watch and pay less for their health or life insurance.