Topics: Studies

Discovery Vitality’s new research emphasises that the choices we make in the grocery aisle not only influence what we eat but can also have a great impact on our overall wellbeing and health outcomes.

1 September 2024 12:57

Buying healthier food reduces the likelihood of becoming obese by 13%, Vitality research shows; Vitality enhances HealthyFood rewards

Johannesburg, September 1, 2024- Discovery Vitality’s latest research shows that regularly purchasing healthy food can lead to a 13% reduction in the risk of becoming obese.
“Purchasing behaviours have a profound influence on our dietary habits, which are linked to dietary risk factors that contribute to over 7 million deaths globally per year. Our latest research underscores the health risks

Vitality has been successfully incentivising people to lead fitter and healthier lives and ultimately transforming the way insurance works, for over 20 years.

6 November 2019 02:01

Ground-breaking global study shows how fitter bodies could lead to a fitter SA economy with potential growth of $500 million (+R7 billion) a year

• Vitality and RAND Europe publish a ground-breaking, global study on the economic impact of physical inactivity • The 23-country study assesses how different physical activity improvement scenarios may affect the economy of countries up to 2050, and shows the significant influence of regular exercise on economic growth, workforce productivity and life expectancy