Press release -
Vitality named official Wellness Partner of HYROX South Africa
Johannesburg, 14 July 2025 - Discovery Vitality is proud to announce its official partnership with HYROX South Africa, the world’s fastest-growing fitness racing series. This exciting collaboration introduces a dynamic new way for Vitality members to stay active, push their limits, and earn Vitality points through participation in HYROX events and training.
As part of this partnership, Vitality members can now earn up to 600 Vitality points for completing a HYROX race. Additionally, members can use their two free workouts with Vitality Fitness to train at 24 HYROX affiliated facilities on the fitness platform and can get 100 points per session.
What is HYROX?
HYROX is a unique indoor fitness race that combines running with functional workouts in a standardised format. Each event features eight 1km runs, each followed by a functional fitness station—ranging from sled pushes and rowing to burpee broad jumps—making it both a test of endurance and strength.
“HYROX offers a unique combination of challenge, accessibility, and fun, and that’s what makes it such a powerful fit for Vitality,” says Celeste Williams, head of marketing at Discovery Vitality. “We believe in creating more opportunities for people to move more and live healthier. HYROX adds a new layer of motivation to that mission, helping our members train with consistency, push their limits, and get rewarded for every effort.”
“Partnering with Discovery Vitality is a major milestone for HYROX South Africa. We share a deep commitment to promoting healthy, active lifestyles and building inclusive fitness communities. This collaboration brings strong alignment between our brands and real value for both the HYROX and Discovery Vitality communities. Together, we’re set to grow the sport with more events, bigger race days, and a world-class participant experience,” says Mlondi Mashinini, Managing Director, HYROX South Africa.
With standardised race conditions and a global leaderboard, HYROX is both competitive and inclusive—welcoming everyone from first-timers to elite athletes. In 2024 alone, over 300,000 participants competed in more than 65 races worldwide, and the momentum continues to grow.
HYROX Cape Town: the countdown begins
The next big event on the calendar is HYROX Cape Town, taking place on 19–20 July 2025 at the Cape Town International Convention Centre. Both athlete and spectator tickets are available for purchase. An estimated 6,200 participants and the same number of spectators are expected at HYROX Cape Town.
To help members prepare, the Vitality Fitness platform offers:
- Two free HYROX training sessions per month at participating fitness facilities
- An additional eight free sessions for Discovery Bank clients (limited-time offer)
Looking ahead, a pre-access offer to Discovery Bank clients to purchase HYROX tickets will be announced.
ENDS
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About Discovery
Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, banking, savings and investment and wellness markets. Since inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, active in over 40 markets with over 40 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers across key markets including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY.
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About Vitality
Vitality is the largest global platform for behaviour change, underpinning the insurance products of leading insurers worldwide, impacting 30 million lives in over 40 markets. The Vitality model, established by Discovery Limited in South Africa, has been incentivising behaviour change among its clients for over 25 years. Vitality creates shared value by combining behavioural economics, clinical science, and financial incentives to encourage and reward members for taking steps to improve their health. The model began with a focus on health and wellness and has expanded to include short-term insurance, investments, and financial wellness.
