MTN Business and Discovery Business Insurance partner to grow South African businesses in a data-enhanced world

With the increasing need for businesses to have a digital footprint, and grow through the ever-changing demand, access to data is critical. That’s why Discovery Business Insurance has partnered with MTN so that business insurance clients who sign up for a qualifying MTN business broadband package can get up to 50% cash back on their monthly data spend. *

To unlock this cash back, clients are required to assess their business risks through a business diagnostic tool called the Business Health Check, and a Risk Assessment. Both assessments serve as proactive methods to manage risks. They provide a detailed analysis of risk areas (both physical and non-physical), and recommendations on areas of improvement. This provides a more holistic view of risks, allowing clients the opportunity to better equip themselves in their efforts to manage these risks and promote business growth.

With the cash back earned, businesses can now keep the cost of data low while they benefit from making use of online tools to enhance communication with customers and drive growth long into the future.

“We’re pleased to partner with MTN to provide our business insurance clients an affordable internet solution. Businesses can get up to 50% cash back on their MTN business data spend every month for managing their risks well,” says Lana Ross, Chief Operating Officer of Discovery Business Insurance.

Doing business in a growing digital market is a necessity

Online growth has been exponential. Estimates suggest that 56% of South Africans are internet users. Projected growth estimates suggest that usage will increase to around 62.3% by 2025.

Currently, South Africa has more than 36 million active internet users, and this figure is steadily climbing. What’s more, around 95% of these individuals access the internet regularly via mobile.

Arguably, one of the main drivers for this is social media. With numerous platforms drawing the masses, businesses have increasingly needed to be present for these ‘digital conversations’. The platforms themselves consistently adapt to accommodate business marketing and advertising as the need for these functionalities increases every day.

E-commerce activity is also growing exponentially. According to the most recent Global Web Index report, around 91% of active internet users in South Africa between the age of 16 and 64 search for products online, using any device. At least 90% of these go on to visit an online retail store or service site, and at least 56% make a purchase.

Quite simply, online business is booming. “That’s part of the reason why businesses, particularly SMEs, can benefit from the partnership we now have with MTN,” says Ross. “The need to be online for business growth and development is essential, but it can drive up data costs. So, a cash back opportunity can be helpful in this regard. Our cash back benefit also encourages businesses to manage their risks well, and thereby avoid business interruptions”

New-age networking for businesses

Along with supportive infrastructure, to grow and survive in today’s world, businesses need access to reliable and affordable data sources. For smaller businesses, digital tools and platforms are often a more cost-effective way of reaching customer bases, making it a critical infrastructure to build upon.

SMEs (small and medium sized enterprises) make up a significant portion of the country’s formal businesses. These businesses contribute around 34% of the country’s GDP (gross domestic product).

“With so many small businesses relying on digital means, data and broadband needs to be stable, reliable and affordable,” says Wanda Matandela, Chief Enterprise Business Officer at MTN Business. “By aligning our business service offering with that of Discovery Insure’s, we feel that this partnership opportunity provides business clients with a valuable way of better utilising their tools and structures for a more favourable outcome. As established businesses in our own right, we’re making available our strengths so that clients can harness the opportunity to better position themselves in creating or enhancing their own.”

To find out more on how to qualify for and sign up to this exciting benefit, click here.

*Disclaimer: The cashback is limited to a maximum spend of R1 500 on a qualifying MTN business broadband package, and cannot be greater than your monthly non-motor premium.