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Discovery Vitality launches HealthyBaby, to give members 10% to 50% back on baby, toddler and children’s products

Press release -

Discovery Vitality launches HealthyBaby, to give members 10% to 50% back on baby, toddler and children’s products

Johannesburg | Discovery Vitality today announced the introduction of HealthyBaby – the benefit that rewards members by making shopping for baby, toddler and children’s essentials more affordable. Through this new partnership with Baby City and soon, ToysRUs – as well as existing partnerships with Dis-Chem and Clicks – Vitality members will get up to 25% back on day-to-day essential items like nappies, barrier cream and wet wipes, as well as premium items like prams, cots, booster seats and more. Members can boost their rewards to up to 50% back with Discovery Bank.

Dinesh Govender, CEO of Discovery Vitality, says: “We aim to make a difference at every stage of our members’ lives. Many are starting their families or are young families, with 35,000 babies and toddlers on the Vitality programme at any moment. This HealthyBaby benefit applies to all Vitality members, so it also gives extended family and friends the opportunity to spoil loved ones while maximising their discounts.”  

The HealthyBaby benefit is now available to all Discovery Vitality members and Discovery Bank clients at Baby City. Have a look at the Dis-Chem Baby City catalogue to explore items on the HealthyBaby benefit. This will soon be expanded to BabiesRUs and ToysRUs.

This new benefit is in addition to the existing Vitality Baby benefit which focuses on the first 1,000 days of a child’s life (from conception to two years), which is a fundamental time in a baby’s development.

“HealthyBaby goes beyond these first 1,000 days, when the essentials for baby, toddlers and young children are still very necessary and can put a strain on a young family’s finances,” says Govender. “With the new HealthyBaby benefit, we hope to give babies, toddlers and young children the best start in life by making the healthiest, safest and most technologically advanced care items available and affordable.

How to start saving with Vitality’s HealthyBaby benefit

  1. Get a Dis-Chem or Dis-Chem Baby City Benefit card.
  2. Activate HealthyCare with Dis-Chem as a partner to get HealthyBaby.
  3. Swipe your Benefit card when buying qualifying items at Dis-Chem Baby City.

Vitality Health members can get up to 25% back based on their engagement in the Vitality programme and boost their rewards to up to 50% back with Discovery Bank. 

Rewards will be paid (as points) into members’ Benefit cards every month. Discovery Bank clients will receive rewards as Discovery Miles into their Discovery Miles account.



Discovery information

About Discovery

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, active in 27 markets with over 20 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers across key markets including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY.

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About Discovery Vitality

Vitality is the largest global platform for behaviour change, underpinning the insurance products of leading insurers worldwide, with more than 20 million members in over 35 markets. The Vitality model, established by Discovery Limited in South Africa, has been incentivising behaviour change amongst its clients for over 25 years. Vitality creates shared value by combining behavioural economics, clinical science, and financial incentives to encourage and reward members for taking steps to improve their health. The model began with a focus on health and wellness, and has expanded to include short-term insurance, investments and financial wellness. For more information, please visit the Vitality website or email the Discovery Media Relations team.


Sesona Ngqakamba

Sesona Ngqakamba

Press contact Reputation Management Consultant Banking | Vitality | Sponsorships