Discovery injects Vitality into top Barclays Premier League teams

Discovery is proud to announce a new sponsorship deal with Barclays Premier League champions, Manchester City, FA Cup winners Arsenal, and league Runners Up, Liverpool to promote the ethos of healthy living which is synonymous with the Vitality brand.

Speaking about the partnership, Dr Craig Nossel, Head of Discovery Vitality Wellness, says that the partnerships aim to inspire Vitality members in South Africa and the UK to set and achieve their own health and wellness goals.

“We believe that sport is a unique force and powerful tool for positive change at an individual as well as a societal level says Dr Nossel. He adds, “Football, in particular, resonates with billions of people around the world – as seen with the fever pitch excitement created by the World Cup in Brazil.  We are extremely excited to leverage the popularity of the Barclays Premier League in South Africa in way that motivates our members and other South Africans to lead a healthier lifestyle”.

Vinai Venkatesham, Arsenal’s Sales and Marketing Director, said: “Discovery and Vitality have an innovative approach which rewards its members who adopt a healthier lifestyle, and we will be helping them communicate these benefits to Arsenal and football supporters globally. Their approach of rewarding members, which we follow in our own Club membership scheme, positions them as true leaders in their sector and we are delighted to welcome PruHealth and PruProtect into our growing family of commercial partners.”

Billy Hogan, Chief Commercial Officer for Liverpool FC, said: “We’re thrilled to bring Discovery and Vitality on board as the first new partner of the 2014/15 season. Their ambition to promote healthy and active lifestyles across the nation fits in well with Liverpool Football Club and the work we’re doing in communities across the globe.”

Tom Glick, Chief Business Officer for Manchester City, said: “We’re delighted to be partnering with Discovery and Vitality. Having already seen the positive impact of the Vitality programme amongst our staff, we look forward to building that relationship further by helping them introduce Vitality to City fans and the wider football community over the coming seasons.”

As part of the sponsorship deal, PruHealth, PruProtect, and Discovery will be featured on pitch-side advertisements, clothing and equipment branding, and in television advertisements to promote concept of healthy living to a wider audience than ever before.