Press release -
Discovery Bank clients can now double their Discovery Miles discount to up to 40% off on Miles D-Day every month
JOHANNESBURG, 12 July 2021 – Discovery today announced Discovery Miles D-Day, an exciting new initiative from Discovery Bank and Vitality. For one day every month, qualifying Discovery Bank clients with Vitality Money can get up to 40% off when spending their Discovery Miles in-store or onlineat over 40 Discovery Miles partners. Discovery Miles is Discovery's rewards currency, that is more valuable than cash. Clients can earn Discovery Miles in many ways but mostly by getting healthier, driving well, and spending responsibly.
Hylton Kallner, CEO of Discovery Bank, says, “Discovery Miles form a significant part of the rewards that Discovery Bank clients with Vitality Money get for managing their money well. Over time, we have developed more ways for clients to earn this valuable rewards currency and we have grown the network of partners. By adding even greater value to Discovery Miles on one day every month, we are sharing more of the resulting financial value that clients create through their health, driving and money choices. As a shared-value bank, it is our aim to continually boost client value to provide more banking and financial benefits – Discovery Miles D-Day is one way of doing this.”
Discovery Bank and Vitality have partnered with world-class brands and retailers that clients already love and frequent. Discovery Miles are accepted at partners such as Cape Union Mart, Dis-Chem, iStore, Loot, NetFlorist, OneDayOnly, Sportsmans Warehouse, Takealot, Yuppiechef and many more.
With Discovery Bank and Vitality, Discovery Miles are more versatile – and with the additional discounts more valuable than cash. Vitality Money members already enjoy between 5% and 20% off when they spend their Discovery Miles at online and in-store partners. But now, Discovery Miles D-Day doubles their existing discount to up to 40% off, valid for a 24-hour window on the 15th of every month, starting 15 July 2021. A client’s saving is based on whether they’ve activated Vitality Health, Vitality Drive, and Vitality Money, and if they have a Discovery Bank Suite.
For example, on any given day an item priced at R250 at 20% off costs clients as little as 2 000 Discovery Miles (equal to R200). But on Discovery Miles D-Day, clients will double the great savings they already get to up to 40% off and get it for an additionally discounted 1 500 Discovery Miles (R150).
Vitality CEO, Dinesh Govender adds, “We are inspired daily by our Vitality members’ engagement in our behaviour-change programmes and their commitment to healthier living, driving well and responsible financial choices. We continually work to find innovative ways to reward these efforts and we are delighted to launch this exciting Miles D-Day.”
Vitality Health and Vitality Drive members can also enjoy the ability to spend Discovery Miles at in-store and online partners when they open a Discovery Bank account and activate Vitality Money.
ENDS
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About Discovery Bank
Discovery Bank is part of Discovery Limited, a financial services organization that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness across 28 markets. Discovery Bank is fundamentally designed differently through its shared-value model. Clients create value as they manage their money well that Discovery Bank shares back with them through better interest rates, deep discounts and significant rewards. The overall outcome is that clients experience greater financial wellbeing, it reduces the risk of defaults for Discovery Bank making the business more sustainable, and it addresses large-scale challenges, such as increased savings, that benefit society at large. Behaviour change and rewards are enabled through Vitality Money, an AI-Powered programme on the Discovery Bank app that which gives clients an understanding of behaviours that influence their financial wellbeing and how to manage their money. The better clients do, the higher their Vitality Money status and the greater the value they receive
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About Vitality
Vitality is the largest global platform for behaviour change, underpinning the insurance products of leading insurers worldwide, with more than 20 million members in 30 markets. The Vitality model, established by Discovery Limited in South Africa, has been incentivising behaviour change amongst its clients for over 25 years. Vitality creates shared value by combining behavioural economics, clinical science, and financial incentives to encourage and reward members for taking steps to improve their health. The model began with a focus on health and wellness, and has expanded to include short-term insurance, investments and financial wellness. For more information, please visit the Vitality Website or email the Discovery Media Relations Team.
