DiscoveryForMe.co.za Healthy Living launches

DiscoveryForMe.co.za Healthy Living launches

With over 156 000 unique visitors to date, Discovery’s new healthy lifestyle website, www.DiscoveryForMe.co.za , is proving to be an important addition to the family of health information products already on offer by Discovery.

“We’re thrilled at the great response that DiscoveryForMe.co.za has had so far, but we’re also aware that we have a great responsibility to our readers who view us as an important source of health and wellbeing information,” says DiscoveryForMe editor Catherine Davis, of John Brown Media. “We know Discovery members bank online, shop online and book holidays online, and more and more they’re finding health information online. We want to make sure that the information they get is safe and trustworthy. We also want to make sure that it looks great from wherever (desktop, laptop, tablet or mobile) you’re accessing it so we work hard at getting the balance between cutting edge design and usability.”

Discovery prides itself on the quality and reliability of its health information, backed by extensive medical and lifestyle research from experts within its own organisation, as well as from international sources. An independent advisory board of South African experts – like sports scientist Dr Ross Tucker and dietitian Francesca Esposito – assist the digital editors and writers in sourcing the most accurate and up-to-date health and wellness information and trends.

“The top-class healthy lifestyle content on DiscoveryForMe.co.za includes practical solutions to contemporary health and lifestyle issues, expert advice and support, real people stories, and plenty of inspiration for members looking to make healthy lifestyle changes. All in a one-stop creative digital package that includes innovative video and animation,“ Davis says.

“The decision to go 100% online means we’re able to communicate with our members faster, more reliably, and in a more personalised way,” says Rene Vosloo, who heads up Discovery’s Corporate Marketing & Reputation Management. “We really appreciate being able to have conversations with them on health and wellness issues.”

Discovery has been at the forefront of digital health development for some time with apps, online Discovery Vitality health programmes, and interactive social media platforms that give members instant access to expert advice. “It was the next logical step, to take the print magazine content into this innovative space, with John Brown Media,” says Vosloo.

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