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Ground-breaking global study shows how fitter bodies could lead to a fitter SA economy with potential growth of $500 million (+R7 billion) a year

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Ground-breaking global study shows how fitter bodies could lead to a fitter SA economy with potential growth of $500 million (+R7 billion) a year

• Vitality and RAND Europe publish a ground-breaking, global study on the economic impact of physical inactivity • The 23-country study assesses how different physical activity improvement scenarios may affect the economy of countries up to 2050, and shows the significant influence of regular exercise on economic growth, workforce productivity and life expectancy
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Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514
Nthabiseng Chapeshamano

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Discovery Group Sustainability, Discovery Green and Discovery Insure
Zeenat Moorad

Zeenat Moorad

Press contact Senior Reputation Manager Banking | Vitality | Sponsorships
Karishma Jivan

Karishma Jivan

Press contact Senior Reputation Management Consultant Healthcare & Sustainability
Lianne Osterberger

Lianne Osterberger

Press contact Senior Manager: Media Relations and Reputation Management 083 27 27 313
Hannah Newbold

Hannah Newbold

Press contact Reputation Management Consultant Insure & Invest

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Vitality has been successfully incentivising people to lead fitter and healthier lives and ultimately transforming the way insurance works, for over 20 years.

Ground-breaking global study shows how fitter bodies could lead to a fitter SA economy with potential growth of $500 million (+R7 billion) a year

• Vitality and RAND Europe publish a ground-breaking, global study on the economic impact of physical inactivity • The 23-country study assesses how different physical activity improvement scenarios may affect the economy of countries up to 2050, and shows the significant influence of regular exercise on economic growth, workforce productivity and life expectancy