Discovery Limited has been recognised as being in the top tier of international insurers. The Brand Finance Insurance 100 report 2019 gave Discovery a Brand Strength Index score of 85.7 out of 100, making it the world’s second-strongest insurance brand.
It’s a particularly strong performance because it’s the first time that Discovery, a South African-based multinational financial services organisation, has featured in the annual index.
Adrian Gore, Chief Executive of Discovery Limited, said:
“Discovery’s inclusion in the latest Brand Finance Insurance 100 is a powerful sign that our business is working, at home and globally, in partnership with the world’s leading insurers. We set out to do insurance differently – with a shared-value model that rewards people for healthier behaviours – benefitting them, the business, and wider society. This enables a structural transformation of insurance, from a grudge purchase to one that is dynamic and rewarding. I am delighted to see our brand recognised.”
Discovery was founded in 1992 as a disruptive health insurer and has developed a disciplined shared-value business model in the form of Vitality, which rewards clients for improving their health, driving and financial behaviour. Vitality uses the power of incentives, data and behavioural economics to make people healthier and enhance and protect their lives.It has expanded this model into life insurance short-term insurance, investments and most recently, banking.
Today Discovery services more than 20 million clients across the world with partnerships with leading global insurers in Europe, the United States, Canada, Asia-Pacific, China and Japan.