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How Vitality makes people healthier

How Vitality makes people healthier

Documents   •   Jun 27, 2017 11:21 GMT

The Vitality business model leverages advances in behavioural economics to incentivize people to make healthier choices and dynamically rewards them for reducing their risk, in the form of premium reductions and other benefits. Vitality is now credited as a leading example of shared value in insurance, backed by clinical evidence that members are healthier, live longer and claim less.