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Categories: behaviour change

A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives, combined with Apple Watch, deliver dramatic and sustained improvements in physical activity levels.

Vitality-linked insurers to get 100 million people 20% more active by 2025

Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have committed to making 100 million people more active over the next seven years, aligned to the World Health Organizations’ Global Action Plan on Physical Activity.