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Topics: Studies and reports

Discovery Vitality’s new research emphasises that the choices we make in the grocery aisle not only influence what we eat but can also have a great impact on our overall wellbeing and health outcomes.

Buying healthier food reduces the likelihood of becoming obese by 13%, Vitality research shows; Vitality enhances HealthyFood rewards

Johannesburg, September 1, 2024- Discovery Vitality’s latest research shows that regularly purchasing healthy food can lead to a 13% reduction in the risk of becoming obese.
“Purchasing behaviours have a profound influence on our dietary habits, which are linked to dietary risk factors that contribute to over 7 million deaths globally per year. Our latest research underscores the health risks

 Taking place in 2020, from 5 March to 5 April, the Vitality Running World Cup gives everyone the chance to represent their country in an annual, free-to-enter, knockout, global running competition.

Wayde van Niekerk invites you to run for your country – against Usain Bolt, Jamaica and the world

• Vitality Running World Cup starts in March 2020 • The global challenge will enable people to run for their country alongside national teams captained by Olympic Gold medallists Usain Bolt, Dame Jessica Ennis-Hill and Wayde van Niekerk • Forms part of Vitality’s commitment to get 100m people 20% more physically active by 2025 – and address the pressing global issue of inactivity

Vitality has been successfully incentivising people to lead fitter and healthier lives and ultimately transforming the way insurance works, for over 20 years.

Ground-breaking global study shows how fitter bodies could lead to a fitter SA economy with potential growth of $500 million (+R7 billion) a year

• Vitality and RAND Europe publish a ground-breaking, global study on the economic impact of physical inactivity • The 23-country study assesses how different physical activity improvement scenarios may affect the economy of countries up to 2050, and shows the significant influence of regular exercise on economic growth, workforce productivity and life expectancy

South Africa’s healthiest city revealed

South Africa’s healthiest city revealed

Cape Town has the highest number of people who are a healthy weight, plus they purchase the most vegetables and fruit, when compared with South Africa’s other major cities.