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PFI, Vitality Global expand partnership in Latin America

Press release -

PFI, Vitality Global expand partnership in Latin America

NEWARK, N.J., and RIO DE JANEIRO, Feb. 28, 2023 – Prudential Financial, Inc. (NYSE: PRU) ("PFI") and Vitality Global, a leading health and well-being company offering smart InsurTech with the goal to build a healthier world, have entered a 10-year, expanded partnership. Under this agreement, PFI will leverage Vitality’s model to promote healthier lifestyles to complement its Total Wellness offering throughout Latin America.

This new agreement expands on the successful partnership the two firms launched in 2020 to offer health and wellness services in Brazil and Argentina through the Vitality program. This collaboration supports PFI's broader strategy of expanding access to a suite of physical, mental and financial wellness solutions across emerging markets in Latin America and beyond.

“Based on the outstanding results of our joint offering in Brazil and Argentina and aligned with our mission to democratize access to Wellness, I am proud that our expanded partnership with Vitality will allow PFI to help more people to live longer and better lives,” said Federico Spagnoli, vice president, International Wellness Solutions at PFI. “This collaboration will enable our growth in emerging markets by delivering the differentiated products customers need and want.”

PFI's Total Wellness offering allows insurers and employers to provide customers and employees tools and resources to promote their physical, mental and financial health, leading to better productivity and performance.

Using a smartphone and/or fitness tracker, participants can easily access a diverse range of activities and track their progress. By meeting their weekly activity goals, members can earn rewards that are redeemable for a variety of goods and services, such as movie tickets, coffee, and other merchandise. Additionally, there is a monthly reward program where participants can earn a free wearable device if they meet their monthly activity goals. For insurance customers, an annual discount on insurance premiums is available based on their Vitality status. This powerful wellness ecosystem offers an easy and effective way to encourage healthy behaviors and promote a more active lifestyle.

“Together with PFI, the opportunity we have to impact a continent’s health is hugely exciting for us,” said Barry Swartzberg, CEO of Vitality Global. “Our expansion across Latin America will enable us to enhance the lives of tens of millions of people in the coming years. A common trend across the region is a strong demand for digital care and wellness solutions — which we will help provide.”




Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31, 2022, has operations in the United States, Asia, Europe, and Latin America. PFI's diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. PFI's iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit

Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, headquartered in the United Kingdom, or with the Prudential Assurance Company, a subsidiary of M&G plc, headquartered in the United Kingdom.


Vitality Global is a leading health and well-being company offering smart InsurTech with the goal to build a healthier world. Vitality Global is responsible for Discovery’s expansion of Shared-Value Insurance beyond South Africa and the United Kingdom. Through partnerships with forward-thinking insurers and employers, Vitality Global unlocks shared-value insurance — with a growing membership base of 30 million people across 40 markets. Visit


Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514