Press release -
Netflix is the new smoothie for Discovery Vitality members
JOHANNESBURG, 8 April 2021 | Discovery Vitality is excited to announce a timeous new reward for members – a month of Netflix for the cost of a coffee or smoothie.
Vitality CEO, Dinesh Govender says: “We have always enhanced our rewards aligned to what we know members will enjoy most as an incentive for keeping fit and healthy. Netflix is the premium streaming platform for current content and we want to offer our members safe and valuable options as we navigate the reality that is COVID-19. This reality means we are spending more time at home and enjoying digital entertainment options, hence the partnership.”
Govender adds that members can claim the reward when they make just one Vitality Active Rewards goal for the month. “We recognise the challenges associated with the current context, therefore it was important for us to ensure that the reward is accessible. We’ve made this an extremely attainable at just 150 Discovery Miles for a month’s access to Netflix, which is what it would cost members to redeem a coffee or smoothie reward,” he says.
“This approach is in line with the principles of Discovery’s shared-value insurance model, in which we incentivise our members for engaging in healthy lifestyle behaviours, towards greater societal good,” Govender says.
Read more about how members can achieve Vitality Active Rewards and access Netflix vouchers here.
Stay home. Stay healthy. Stay rewarded.
Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since its inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-value Insurance model, active in 24 markets with over 20 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers in key markets, including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY. Follow us on Twitter @Discovery_SA
Vitality is the largest platform for behaviour change globally, underpinning the insurance products of 14 leading global insurers, with more than 20 million members in 24 countries. It is a leading behaviour-change programme that underpins insurance and financial services, creating shared value by combining behavioural economics and clinical science to encourage and reward members for exercising more, eating healthier, managing stress, and looking after and improving their health. For more information, please visit the Vitality Website or email email@example.com.