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Madness prevails as runners raise R275 000 over 1 488km

Press release -

Madness prevails as runners raise R275 000 over 1 488km

Team Vitality MAD2RUN makes a difference raising R275 000 over 1 488km

For the second year, a group of runners have conquered the distance between Johannesburg and Cape Town by foot to raise money for MAD charity, this year with the support of Team Vitality. MAD (Make a Difference) was founded in 2003 by Francois Pienaar to support the education of South Africa’s underprivileged youth.

The 12 Team Vitality MAD2RUN runners are not elite sportspeople, although they have all been active throughout their lives, they are employed in various industries from IT to Law. Running in relay, the team covered a total distance of approximately 1 488km between 27 March and 4 April 2015. Having run for eight consecutive days collectively covering roughly 250km a day, and at least 140km each in total, they were welcomed into Cape Town the day before the Old Mutual Two Oceans Marathon and completed their extraordinary journey by all finishing the Two Oceans Half Marathon. After this final chapter, MAD CEO Helette Pieterse accepted a cheque from the team for the amount of R275 000 gathered through public donations and in part sponsored by Discovery Vitality's new running and cycling club, Team Vitality.

Team Vitality is proud to have sponsored the extraordinary MAD2RUN team to help fund their important goal of creating awareness around education initiatives in the country through healthy activities. Dr Craig Nossel, Head of Discovery Vitality Wellness says that, "This remarkable group of runners embodies the ethos of Team Vitality and the potential for ordinary people to achieve extraordinary exercise goals."

Team Vitality congratulates the runners on their successful journey and we look forward to following their journey again next year. 


Note to Editors: 

For more on MAD2RUN click here

For more on Team Vitality click here

For more information on the Team Vitality MAD2RUN journey contact Taryn Kerr

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Discovery information

About Discovery Limited

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment products and wellness markets. Founded in 1992 by the current Group Chief Executive Officer Adrian Gore, Discovery was guided by a clear core purpose – to make people healthier and to enhance and protect their lives. Underpinning this core purpose is the belief that through innovation Discovery can be a powerful market disruptor.

The company, with headquarters in Johannesburg, South Africa, has expanded its operations globally and currently serves over seven million clients across South Africa, the United Kingdom, the United States, China and Singapore. Vitality, Discovery’s wellness programme, is the world’s largest scientific, incentive-based wellness solution for individuals and corporates. The global Vitality membership base now exceeds 5.5 million lives in five markets.

Discovery is an authorised financial services provider. It trades on the Johannesburg Securities Exchange under the code “DSY”. 

Follow us on Twitter @Discovery_SA

Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare & Sustainability

Munene Khoza

Press contact Senior Reputation Manager Vitality & Wellness

Zeenat Moorad

Press contact Senior Reputation Manager Banking & investments

Shanti Aboobaker

Press contact Reputation Manager Long and short term insurance

Gugu Yika

Press contact Reputation Management Consultant Vitality & Sponsorships 0115298083