Discovery reveals South Africa’s safest driving cities
Port Elizabeth shown to be the safest place to drive
Johannesburg, 21 October 2015: Port Elizabeth is South Africa’s safest driving city according to driving behaviour analysis in this year’s Discovery Insure Driving Challenge with the best drivers overall in the country. CapeTown is in second place, and Bloemfontein in third place while Nelspruit is at the bottom of the rankings.
Discovery Insure analysed the driving behaviour of the 10 largest metropolitan areas in South Africa. The statistics are based on more than 30 000 South Africans who downloaded the free Discovery Insure app and are currently participating in the Challenge.
This is the second year that the Discovery Insure Driving Challenge has run, allowing Discovery Insure to compare thisyear’s data to the 2014 Challenge; and the results indicate an improvement in driving behaviour. .
Overall driving behaviour has improved by more than 10% from last year, and the greatest area of improvement has been a reduction in phone motion of 22%. In 2014, the data collected from the Discovery Insure Driving Challenge showed that if a driver uses their mobile phone once during a trip, the result is an average of 52 seconds of distracted driving. This is equivalent to driving blind for one kilometre at 60km/h and makes the driver four times more likely to have an accident during that trip.
Port Elizabeth’s greatest areas of improvement are; lower levels of speeding coupled with fewer distracted driving events that mostly involve phone use while driving. The analysis reveals that drivers in large urban areas are more prone to distracted driving events. Pretoria and Johannesburg based drivers use their cell phones more frequently while driving on the roads.
Although Nelspruit drivers score well on acceleration and braking, they score poorly for speeding. This currently places them at the bottom of the table.
Discovery Insure Driving Challenge ranking of the safest driving cities:
1. Port Elizabeth
2. Cape Town
8. East London
Overall, women score better in driving areas like smooth acceleration, balanced cornering, and not speeding, while men score better in gentle braking and using their cell phones less while driving. The driving behaviour of participants in the Discovery Insure Driving Challenge improves with age, with users 50 years and older scoring more than 14% higher than those 30 years and younger.
Discovery Insure have also added a new area of research on the personality types associated with driving behaviours. The research was conducted by survey and grouped participants into one of five personality clusters. The research aims to determine which personality types are the safest drivers. While not unexpected the results have shown that conscientious people are the safest drivers, while extroverted drivers are at the other end of the spectrum.
Making South Africa’s roads safer
According to the Road Traffic Management Corporation around 5 500 people were killed on South Africa’s roads from April to August this year, with private vehicles contributing to half these fatalities. There are 1.24 million deaths each day on the world’s roads, and South Africa’s over 15 000 road fatalities cost the economy R307 billion every year. With October being Transport month, Discovery aims to encourage everyone using our roads to drive more safely, and reduce the road death toll.
“Innovative technologies, such as the telematics that Discovery Insure uses to make members more aware of their driving behaviour, has the potential to dramatically improve the safety of South Africa’s roads,” says Discovery Insure CEO, Anton Ossip. “A model which rewards good driving has clear benefits for a country where road deaths are a growing problem and we have seen the behavioural improvements our clients have made. The Driving Challenge is proof that this model works.”
Furthermore, it is clear that safe driving behaviour has advantages beyond those for the individual. Johannesburg is hosting the second global EcoMobility world festival in Sandton during October to try to encourage commuters to explore more ecomobile ways to get to work, including carpooling, public transport, and walking and cycling.
“In light of the EcoMobility world festival, it is an important moment to remind people that driving safely helps to reduce carbon emissions as well as making our roads safer for everyone using them,” said Ossip.
About Discovery Insure
Discovery Insure was launched in 2011.
It is the fastest-growing new insurer in the personal lines insurance market with over 120 000 cars tracked in real-time through telematics technology
This pioneering product was created by leveraging the behavioural expertise developed in the Vitality programme with the latest telematics technology
The unique Vitalitydrive programme encourages and rewards better driving behaviour and ensures that vehicles are roadworthy.
At the heart of Vitalitydrive is the DQ-Track telematics device that measures and reports crucial aspects of driving behaviour
Discovery Insure offers comprehensive vehicle, personal and household cover
Young adults between 18 and 25 can receive further discounts of up to 25% on their motor premiums based on thedriving behaviour.
About Discovery Limited
Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment products and wellness markets. Founded in 1992, Discovery was guided by a clear core purpose – to make people healthier and to enhance and protect their lives. Underpinning this core purpose is the belief that through innovation, Discovery can be a powerful market disruptor.
The company, with headquarters in Johannesburg, South Africa, has expanded its operations globally and currently serves over 4.4 million clients across South Africa, the United Kingdom, the United States, China, Singapore and Australia. Discovery recently announced an intent to partner with Generali, a leading insurer in Europe, and has partnered John Hancock in the US. These new partnerships will bring Discovery’s shared-value business model to protection industries in Europe and the US.
Vitality, Discovery’s wellness programme, is the world’s largest scientific, incentive-based wellness solution for individuals and corporates. The global Vitality membership base now exceeds three million lives in five markets.
Discovery is an authorised financial services provider and trades under the code “DSY” on the Johannesburg Securities Exchange.
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