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Research shows lowering cost barrier improves diet choices

Research shows lowering cost barrier improves diet choices

Press Releases   •   Apr 29, 2013 12:37 GMT

Making healthy food options more affordable for consumers has been shown to be the right recipe to get people changing their diets for the better. Research by RAND Corporation, the largest independent policy research programme in the US, shows that lowering the costs of healthy foods in supermarkets motivates people to make fewer unhealthy purchases, including sweets, crisps and sugary drinks...